Acquiring new business is arguably the most challenging aspect of any sales professional’s job. While account management and customer success have their own hurdles, the raw act of prospecting, hunting, and closing net-new accounts requires a specific, often grueling, skill set. Many sales reps find themselves stuck in a cycle of passive inbound waiting, relying on marketing leads that rarely convert, or struggling to articulate a compelling sales story when they finally get a prospect on the phone.
If you are looking for a structured way to break out of a sales slump or elevate your hunting skills, you have likely come across Mike Weinberg’s highly acclaimed methodology. The New Sales. Simplified. Video Coaching Series is designed to take the principles from his bestselling book and translate them into an actionable, step-by-step implementation program. Rather than just reading about what to do, this program promises a "personal coaching" experience where the author guides you through the actual execution of his frameworks.
However, investing in a premium digital training program is a significant decision, especially when the foundational book is already available for a fraction of the cost. Buyers naturally wonder if the video format provides enough incremental value to justify the higher price tag, whether the strategies apply to modern selling environments, and if the blunt, no-nonsense coaching style will actually translate into a higher close rate.
This comprehensive review will examine the curriculum, the interactive workbook, the pricing structure, and the overall learning experience. By breaking down exactly what is inside the program and who it is best suited for, you will have the information needed to decide if this coaching series is the right catalyst for your sales career.
At a glance
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Item |
Details |
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Course Name |
New Sales. Simplified. Video Coaching Series |
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Instructor |
Mike Weinberg |
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Category |
Consulting / B2B Sales |
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Intent Fit |
Commercial Investigation / Transactional |
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Buyer Stage |
Consideration / Decision |
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Pricing Transparency |
Confirmed (Retail $1,097-$1,197; often discounted to $497-$597) |
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Policy Transparency |
Likely (Lifetime access; refund policy not publicly detailed on main page) |
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Trust Signals |
High (Based on a book with 2,000+ 5-star reviews; globally recognized expert) |
What this review helps you decide
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Question |
Why it matters |
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Is it just a repeat of the book? |
If the course only recites the book, the ROI of upgrading to the video series is questionable. |
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Is the price justified for solo reps? |
At roughly $597 on discount, individual sellers need to know if the immediate ROI outweighs the upfront cost. |
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Does it cover modern social selling? |
Sales reps need to know if the curriculum relies on timeless fundamentals or if it includes digital-first tactics. |
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Is the workbook actually useful? |
A 66-page workbook is a major selling point; understanding its utility helps gauge the program's practical value. |
Course overview
Mike Weinberg is a globally recognized sales expert, consultant, and bestselling author known for his unapologetic, fundamentals-driven approach to acquiring new business. Often referred to as a "Sales Hunter," Weinberg focuses heavily on proactive prospecting, strategic target account selection, and crafting a compelling, client-centric sales story. His methodology strips away the fluff of modern sales fads and forces professionals to look in the mirror and take accountability for their pipeline.
The video coaching series serves as a digital extension of his 2012 bestselling book, New Sales. Simplified. While the book laid the theoretical groundwork that earned thousands of five-star reviews, the video series is positioned as an implementation vehicle. It is designed to feel as though Weinberg is sitting across the table from you, acting as a personal coach to ensure you actually apply the frameworks to your daily routine.
If you are already familiar with mike Weinberg's approach to sales management, you will recognize his signature no-nonsense delivery, which carries over seamlessly into this program. The focus here is entirely on the individual contributor's ability to hunt and close, rather than on managing a team. It is built for B2B sales professionals, consultants, and founders who need a reliable, repeatable system for generating new revenue without relying on inbound marketing or passive social media strategies.
Book vs. Video Series: What's the difference?
One of the most common objections from prospective buyers is whether they should simply buy the $20 book instead of the $597 video series. The distinction lies in the difference between passive consumption and active implementation.
The book provides the "what" and the "why." It explains the reasons sales reps fail, introduces the New Sales Driver framework, and outlines the components of a good sales story. However, many readers finish the book feeling motivated but struggle to translate that motivation into a customized, actionable plan for their specific territory or industry.
The video coaching series provides the "how." It forces you to slow down and work through the methodology step-by-step. Weinberg uses the video format to elaborate on nuances that are difficult to convey in text, offering real-world examples, role-play scenarios, and direct, blunt advice on execution. Furthermore, the video series includes access to monthly Q&A sessions, allowing students to get clarification on how to apply the concepts to their unique selling environments—a level of interactivity the book simply cannot offer. The ROI of upgrading depends entirely on your learning style; if you are a self-starter who can implement a book flawlessly, the video series may be redundant. If you need structured accountability and guided exercises, the video series bridges that gap.
What’s likely inside the course
The curriculum is structured across 9 to 10 core modules, encompassing over 6.5 hours of video content. The progression follows the logical lifecycle of a proactive sales campaign.
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Theme area |
What it likely covers |
Confidence |
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Reasons for Failure |
A blunt assessment of why sales reps struggle, focusing on mindset, time management, and lack of focus. |
Confirmed |
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The New Sales Driver |
Introduction to Weinberg's core framework for driving net-new business and taking control of the pipeline. |
Confirmed |
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Strategic Targeting |
How to select target accounts, build a finite, workable list, and avoid wasting time on low-probability prospects. |
Confirmed |
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The Sales Story |
Crafting a compelling, client-focused narrative that differentiates you from the competition and grabs attention. |
Confirmed |
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Proactive Prospecting |
Techniques for cold outreach, phone execution, securing meetings, and overcoming initial resistance. |
Confirmed |
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Consultative Sales Calls |
How to structure and execute a face-to-face or virtual sales meeting to uncover pain and drive the deal forward. |
Confirmed |
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Execution and Mindset |
Time blocking, maintaining a hunter's mindset, and protecting your calendar from non-revenue-generating activities. |
Confirmed |
Is the 66-page Workbook actually useful?
A major component of the program is the 66-page interactive workbook. In many digital courses, workbooks are little more than glorified PDF summaries of the video slides. In this coaching series, the workbook is a critical implementation tool.
The workbook is designed to be used concurrently with the video modules. For example, when Weinberg discusses the "Sales Story," the workbook provides the exact templates and prompts needed to draft, refine, and finalize your own messaging. It forces you to write down your target account criteria, map out your prospecting blocks, and script your phone introductions.
Because the course is heavily focused on fundamentals, the workbook acts as your personalized sales playbook by the time you finish the program. For sales professionals who struggle with organization or who have never formally documented their sales process, this 66-page document often becomes the most valuable tangible asset they take away from the investment.
Who this is for
This program is highly specialized. It is not a generic business course, nor is it a marketing seminar. It is built specifically for individuals whose primary responsibility is generating new revenue through proactive outreach.
It is an excellent fit for B2B account executives, territory managers, and sales consultants who operate in environments where deals require multiple touchpoints and consultative conversations. It is also highly beneficial for founders of service-based businesses who suddenly find themselves in the role of "head of sales" and need a crash course in traditional hunting.
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If you are… |
This may fit if… |
This may not fit if… |
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A B2B Sales Rep |
You need a structured system to build a target list and secure meetings with decision-makers. |
You rely entirely on inbound leads and are not required to do any cold outreach. |
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A Sales Consultant/Founder |
You need to craft a compelling sales story to differentiate your services in a crowded market. |
You are looking for automated digital marketing or e-commerce sales tactics. |
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A Sales Manager |
You want to put a struggling rep through a fundamentals bootcamp to improve their pipeline. |
You are looking for leadership, forecasting, or CRM management training. |
Learning experience and format
The learning experience is designed to be self-paced but intensive. With over 6.5 hours of video content, it is not a program you can casually consume in a single afternoon if you are actually doing the workbook exercises. The production quality is professional, focusing heavily on Weinberg speaking directly to the camera, reinforcing the "personal coaching" atmosphere.
Students are promised lifetime access to the materials, meaning you can revisit the modules 24/7/365. This is particularly useful for reps who want to re-watch the prospecting modules before a heavy week of cold calling, or review the sales story module before a major pitch.
Unlike some high-ticket programs that rely heavily on peer-led groups—similar in structure to tony Shepherd's CRUX Blueprint coaching system—this series focuses on direct, self-paced video instruction paired with monthly Q&A sessions. These monthly live sessions with Mike Weinberg are a significant value-add, allowing students to submit specific questions and get expert feedback on their unique challenges. However, buyers should verify the ongoing schedule and availability of these Q&A sessions prior to purchase, as live access details can occasionally shift.
Pros and cons of the 'Blunt' Coaching Style
Mike Weinberg is famous for his blunt, direct, and sometimes abrasive style. He does not sugarcoat the realities of sales, and he places the blame for an empty pipeline squarely on the shoulders of the salesperson.
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Likely strengths |
Possible drawbacks or open questions |
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Highly actionable, fluff-free instruction. |
The blunt, aggressive tone may alienate some learners. |
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Focuses on timeless fundamentals that work across industries. |
Does not cover modern "social selling" or LinkedIn automation. |
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Includes a comprehensive 66-page implementation workbook. |
High price point for individual reps paying out of pocket. |
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Monthly Q&A provides access to a globally recognized expert. |
Refund policy is not publicly detailed on the main sales page. |
The primary strength of this style is accountability. For reps who have been making excuses about the economy, their territory, or their marketing department, Weinberg’s approach is a necessary wake-up call. The focus on immediate ROI and proactive execution is exactly what a struggling hunter needs.
However, this style is not for everyone. If you prefer a highly empathetic, soft-spoken instructor, Weinberg’s delivery might feel jarring. Furthermore, the curriculum is strictly focused on traditional fundamentals—picking up the phone, crafting a story, and running a solid meeting. If you are looking for the latest hacks for LinkedIn outreach or AI-driven email sequencing, this course will disappoint you.
Pricing Analysis: Is $597 justified?
The retail price for the Video Coaching Series is typically listed between $1,097 and $1,197. However, it is frequently discounted to a range of $497 to $597 for individual access. For sales teams or departments looking to enroll multiple reps, custom team pricing is available but requires direct contact with Weinberg's organization.
For an individual sales rep paying out of pocket, $597 is a significant investment, especially when the foundational book is under $20. The justification for this price point comes down to the math of your specific sales environment. If your average commission on a net-new deal is $1,000, the course pays for itself if the frameworks help you close just one additional account you would have otherwise lost.
The inclusion of lifetime access, the 66-page workbook, and the monthly Q&A sessions align the $597 price point with industry standards for premium, expert-led sales training. However, buyers should be aware that the refund policy is not explicitly detailed on the main sales page, meaning standard Terms of Use likely apply. It is highly recommended to review the checkout page terms carefully before completing the transaction.
Decision framework
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Decision factor |
What to check |
Why it matters |
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Learning Style |
Do you need video instruction and a workbook to actually implement a book's concepts? |
If you are a flawless self-implementer, the $20 book might be sufficient. |
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Sales Role |
Are you responsible for hunting net-new business? |
The course is useless for inbound order-takers or pure account managers. |
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Budget |
Can you afford the $497-$597 discounted rate out of pocket, or will your company expense it? |
High upfront cost requires a clear path to ROI through closed deals. |
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Tactical Needs |
Are you looking for fundamentals (phone, story, meetings) or digital hacks? |
The course ignores shiny new social selling tactics in favor of proven basics. |
Common mistakes to avoid
When investing in a high-ticket sales coaching program, expectation management is critical. Many buyers fail to get a return on their investment because they approach the material with the wrong mindset.
- Expecting social selling hacks: Sales professionals often get distracted by passive inbound strategies, hoping for easy leads the way a beginner might approach stupid Simple Blogging by Mike Futia, rather than doing the hard work of proactive prospecting. This course will not teach you how to go viral on LinkedIn.
- Skipping the workbook: Watching 6.5 hours of video without filling out the 66-page workbook is a waste of money. The transformation happens in the writing and role-playing, not just the listening.
- Assuming it covers sales management: This series is for individual contributors. If you need help managing a team, forecasting, or running pipeline meetings, you are looking at the wrong curriculum.
- Waiting for motivation: Weinberg provides the system, but you have to provide the discipline. Buying the course will not magically fill your calendar with meetings if you refuse to pick up the phone.
Alternatives to consider
If you are not entirely convinced that Mike Weinberg’s methodology is the right fit for your current career stage, there are several generic alternative paths you might explore based on your specific needs.
- Inbound Marketing and Social Selling Courses: If your industry relies heavily on digital presence, personal branding, and inbound lead generation, you may want to look for courses specifically focused on LinkedIn social selling or content-driven lead generation.
- Live Sales Bootcamps: If you struggle with self-paced video courses and need real-time, peer-to-peer role-playing, a live, cohort-based sales bootcamp might offer the immediate pressure and feedback you require.
- Sales Management Training: If your actual problem is that your team is underperforming and you don't know how to coach them, you should pivot away from individual contributor courses and seek out dedicated sales leadership and management training programs.
FAQ
Does the course include the New Sales Simplified book?
Based on SERP patterns and standard course packaging, the physical book is generally not included in the digital course purchase, though the video content covers and expands upon the book's frameworks extensively.
How long do I have access to the videos?
The program explicitly promises lifetime access to the video modules, allowing you to log in 24/7/365 to review the material.
Is there a team discount for sales departments?
Yes, team pricing is available for organizations looking to train multiple reps, but you must contact Mike Weinberg's team directly to negotiate those rates.
Does Mike Weinberg offer live coaching in this series?
While the core curriculum is pre-recorded video, the program includes access to monthly Q&A sessions where students can interact with Mike Weinberg and ask specific questions.
Is there a refund policy if it doesn't fit my industry?
A specific money-back guarantee period is not publicly detailed on the main sales page; buyers should carefully review the terms of use on the checkout page before purchasing.
Does this cover modern digital and social selling?
No, the curriculum is strictly focused on timeless sales fundamentals like proactive prospecting, crafting a sales story, and running consultative meetings, rather than digital or social media hacks.
Verdict
The New Sales. Simplified. Video Coaching Series is a robust, highly actionable training program that successfully translates a bestselling book into a practical implementation system. Mike Weinberg’s blunt, no-excuses coaching style is exactly what many struggling sales reps need to break out of a slump and start taking control of their pipeline. The inclusion of a 66-page interactive workbook and monthly Q&A access provides significant value beyond the 6.5 hours of video content.
You should strongly consider this program if you are a B2B sales professional, consultant, or founder who is responsible for hunting net-new business and needs a proven, fundamental framework to secure meetings and close deals. The $597 discounted price point is easily justified if the system helps you close even one additional account.
You should probably skip this course if you are looking for passive inbound marketing strategies, social selling hacks, or if you are an inbound order-taker who never has to make a cold call. Additionally, if you are highly self-motivated and learn perfectly from reading, the original $20 book may be all you need.
Conclusion
Ultimately, acquiring new business requires discipline, a compelling message, and a willingness to execute proactive outreach. Mike Weinberg’s video series does not offer a magic bullet or a secret shortcut to sales success. Instead, it offers a mirror, a playbook, and a coach to guide you through the hard work of professional selling. If you are willing to put in the effort to complete the workbook and apply the frameworks, this coaching series can serve as a powerful catalyst for your sales career.
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