10k Per Month – Matthew Larsen Review

The landscape of starting a social media marketing agency (SMMA) is notoriously crowded, with countless instructors promising rapid wealth and passive income. For beginners trying to navigate this space in 2025, the sheer volume of conflicting advice can be paralyzing. Many prospective agency owners find themselves stuck between piecing together fragmented free tutorials or taking out loans to afford high-ticket mentorship programs that cost thousands of dollars.

Enter Matthew Larsen’s 10k Per Month program, a curriculum that attempts to bridge the gap between free content and premium coaching. Hosted primarily on the Skool platform, this entry-level blueprint has generated significant attention due to its accessible price point and the instructor’s verified background in scaling a massive agency. However, the aggressive marketing and bold income claims associated with the program’s title have naturally led to skepticism. Prospective students are actively questioning whether this low-cost entry is a complete standalone system or simply a gateway to much more expensive upsells.

This review examines the curriculum, the community model, and the underlying business strategies taught by Matthew Larsen. By breaking down the actual deliverables—including the video library, the provided templates, and the core pillars of success—we aim to provide a clear picture of what you actually get when you enroll. We will also explore the realities of the program’s self-reported success rates and help you determine if this blueprint aligns with your current budget, experience level, and business goals.

At a glance

Item	Details
Course name	10k Per Month Agency
Provider / Instructor	Matthew Larsen
Category	Marketing (SMMA / Lead Generation)
Intent fit	Commercial Investigation / Evaluation
Buyer stage	Consideration / Decision
Pricing transparency	Confirmed ($97 entry; ~$4,000 upsell exists)
Policy transparency	Likely (Strict digital product refund terms)
Trust signal status	Confirmed (Instructor scaled agency to $900k/mo)

What this review helps you decide

Question	Why it matters
Is the entry price a bait-and-switch?	Understanding the difference between the $97 blueprint and the $4,000 coaching program prevents mismatched expectations.
Are the templates actually useful?	Cold outreach relies heavily on proven scripts; knowing if the 16 included templates are actionable is critical for beginners.
Is the 63% success rate realistic?	Clarifying the conditions of this self-reported metric helps you understand the time and effort required to see results.
Does the curriculum require high ad spend?	Knowing whether the focus is on organic outreach (cold email) or paid ads dictates your required startup capital.

Course overview

The program is fundamentally designed as a tactical blueprint for building and scaling a marketing agency, specifically focusing on lead generation and productized services. Unlike many theoretical courses, this curriculum is rooted in the instructor’s practical experience. Matthew Larsen is a verified agency owner who previously ran Ultra Growth Marketing, scaling it to an impressive $900,000 per month before transitioning heavily into the coaching and education space. This background provides a strong foundation of trust, as the strategies taught are based on a model that has been proven at a high level.

The core premise of the course revolves around a "no-fluff" approach to agency building. It targets beginners and struggling agency owners who need a structured, step-by-step path to acquiring clients without relying on complex paid advertising campaigns right out of the gate. The curriculum heavily emphasizes cold email outreach, structuring compelling offers, and building a sustainable recurring revenue model.

A significant reason readers search for reviews of this specific program is the pricing dynamic. The front-end offer is hosted on Skool and costs $97, which grants access to the community and the foundational blueprint. However, Larsen also offers a much more intensive, high-ticket program called "1000x Leads," which costs approximately $4,000. Prospective buyers are often trying to figure out if the $97 tier provides enough standalone value to actually sign clients, or if it is merely a prolonged sales pitch for the expensive coaching tier. Based on the curriculum breakdown, the entry-level tier does contain a substantial amount of actionable material, provided the student is willing to execute the strategies independently.

What’s likely inside the course

Theme area	What it likely covers	Confidence
The 5 Pillars of Success	Skills, Offers, Assets, Outreach, and Habits required to scale an agency.	Confirmed
Video Library	Over 110 instructional videos breaking down the agency model step-by-step.	Confirmed
Outreach & Sales Templates	16 specific templates for cold email outreach, direct messaging, and closing sales.	Confirmed
Offer Structuring	How to create an "Intro Offer" to get a foot in the door, followed by a "Recurring Offer" for stable revenue.	Confirmed
High-Ticket Upsell	Access to the $4,000 "1000x Leads" program for advanced scaling and personal support.	Confirmed
Refund Policy	Strict non-refundable terms for the $97 digital access, typical of Skool communities.	Likely

Who this is for

This program is primarily tailored for highly motivated beginners who have more time than money. It is designed for individuals who are willing to embrace the grind of cold outreach and want a proven framework to follow without spending thousands of dollars upfront. It also serves intermediate agency owners who are struggling to structure their service offerings and need a clear distinction between front-end introductory offers and back-end recurring retainers.

If you are…	This may fit if…	This may not fit if…
A complete beginner	You want a low-cost, structured introduction to the SMMA and lead generation business model.	You expect one-on-one hand-holding and personalized coaching for a $97 investment.
A struggling agency owner	You need proven cold email templates and a better way to structure your service packages.	You are already generating consistent leads and need advanced media buying strategies.
A budget-conscious entrepreneur	You are willing to put in high-volume manual work to acquire clients without spending on ads.	You are looking for a completely passive income stream that requires minimal daily effort.

Learning experience and format

The learning environment is hosted on Skool, a platform that combines community forums with structured course hosting. This means your experience will be highly self-directed but surrounded by peers who are working toward similar goals. The core of the educational material is delivered through a massive library of over 110 videos. These videos are categorized into the five main pillars of the program: Skills, Offers, Assets, Outreach, and Habits.

Because the program is self-paced, success relies heavily on your own discipline to consume the content and immediately apply it. The inclusion of 16 specific templates for cold outreach and sales is a significant advantage for the learning experience. Instead of guessing what to say to prospects, students can plug their specific niche details into these proven frameworks. This lowers the barrier to entry for those who are intimidated by copywriting or sales psychology. If you have previously explored community-centric learning environments like jason Cooperson's Creator Accelerator program, you will find a similar emphasis on peer interaction and self-paced video consumption here.

However, it is important to manage expectations regarding direct support. While the Skool community allows for peer-to-peer networking and occasional input from moderators, the $97 price point does not include deep, personalized mentorship from Matthew Larsen himself. Students who require their specific cold emails reviewed or their sales calls critiqued will likely find themselves pushed toward the $4,000 "1000x Leads" program. You should verify your own need for personal feedback before assuming the entry-level tier will provide customized business consulting.

Pros and cons

Likely strengths	Possible drawbacks or open questions
Accessible entry price: At $97, it is vastly cheaper than most flagship SMMA courses on the market.	Upsell pressure: The existence of a $4,000 backend program means you will likely face marketing for higher tiers.
Verified instructor: Matthew Larsen’s history of scaling an agency to $900k/mo adds significant credibility to the methods.	Strict refund policy: Digital products at this price point on Skool generally do not offer lenient money-back guarantees.
Actionable assets: The inclusion of 16 specific templates allows for immediate implementation of cold outreach.	Conditional success rate: The touted 63% success rate only applies to students who remain active for 4+ months.
Clear offer structure: Teaching the difference between Intro and Recurring offers helps beginners manage cash flow.	Self-paced isolation: Without high-ticket support, you are largely on your own to troubleshoot when campaigns fail.

The strengths of this program lie heavily in its practicality and the credibility of its creator. Getting access to the exact frameworks used by an agency that scaled to nearly a million dollars a month for under a hundred dollars is undeniably strong value. The templates alone can save a beginner dozens of hours of trial and error.

Conversely, the drawbacks are typical of the low-ticket front-end model. The program is designed to be comprehensive enough to work, but challenging enough to execute alone that many will feel the need to upgrade to the $4,000 tier for actual coaching. Furthermore, while the 63% success rate is heavily promoted, the caveat that it only applies to those who survive the first four months indicates that the initial learning curve and rejection rate in cold outreach are steep.

Decision framework

Decision factor	What to check	Why it matters
Budget allocation	Do you have $97 for the course plus a small budget for email sending tools and domain setups?	Cold email requires basic infrastructure (domains, inboxes, scrapers) which will cost a bit extra beyond the course fee.
Time commitment	Can you dedicate consistent daily hours to sending outreach and managing responses?	The 63% success rate is based on 4+ months of active effort; this is not a get-rich-quick weekend project.
Sales willingness	Are you comfortable handling rejection and getting on Zoom calls to close deals?	Templates only get you the meeting; you still have to execute the sales process to secure the recurring revenue.
Need for mentorship	Do you require someone to look over your shoulder and fix your mistakes?	If you need high-touch support, the $97 tier will frustrate you, and you must be prepared for the $4,000 upsell.

Common mistakes to avoid

The most frequent mistake students make when entering this program is assuming that a $97 purchase entitles them to personalized business consulting. The Skool community is a great place for peer support, but it is not a substitute for one-on-one mentorship. Expecting the instructor to personally troubleshoot your failing email campaigns at this price tier will lead to disappointment.

Another major pitfall is underestimating the sheer volume of outreach required to land a single client. Beginners often send fifty emails, get no replies, and declare the system broken. The reality of modern cold email is that it requires a high-volume, methodical approach to tracking leads and closing deals, much like saad Belcaid's approach in Sales Systems Mastery, which emphasizes rigorous pipeline management over casual, sporadic outreach. You must be prepared to send hundreds, if not thousands, of targeted messages to see a return.

Finally, many students fail because they ignore the "Habits" pillar of the curriculum. They focus entirely on the tactical templates but lack the daily discipline to execute the outreach consistently. Building an agency is a grind, and treating it like a passive hobby will guarantee you fall into the 37% of students who do not succeed.

Alternatives to consider

If you are evaluating this program, it is wise to consider other educational paths depending on your learning style and budget.

High-ticket mentorships: If you know you need accountability, weekly coaching calls, and direct feedback on your business, you may want to bypass low-ticket blueprints entirely and save up for a comprehensive coaching program. These usually cost between $3,000 and $8,000 but offer the hand-holding that a $97 course cannot.
Free YouTube education: For those with absolutely zero budget, the core concepts of SMMA, cold email, and offer creation are widely available for free. You will have to piece the curriculum together yourself and build your own templates, but it costs nothing but time.
Paid social specialized courses: If you prefer to focus entirely on running paid advertisements rather than cold email lead generation, you might want to look into specialized media buying curriculums, similar to caleb Kruse's Mr. Paid Social Ad Alchemists course, which dive deeper into ad account management and scaling client budgets through platforms like Facebook and Google.

FAQ

Is Matthew Larsen's 10k Per Month Agency for beginners?

Yes, the program is specifically structured to take complete beginners through the foundational steps of starting an agency. It covers the basics of choosing a niche, structuring an offer, and setting up cold outreach systems from scratch.

What templates are included in the course?

The curriculum includes 16 specific templates designed for various stages of client acquisition. These cover cold email scripts, direct messaging frameworks, and sales call structures to help you convert leads into paying clients.

How does this differ from 1000x Leads?

The $97 program is a self-paced blueprint and community access, whereas 1000x Leads is a high-ticket coaching program costing around $4,000. The expensive tier provides advanced scaling tactics, deeper systems, and much more personalized support and feedback.

Is there a refund policy for the $97 program?

Based on standard Skool community practices and digital product norms, the $97 entry fee is likely non-refundable once you access the materials. You should assume your purchase is final unless explicitly stated otherwise at checkout.

Do I need a budget for ads to make this work?

No, the primary client acquisition strategy taught in this tier relies on cold email and direct outreach rather than paid advertising. However, you should budget a small amount monthly for essential software tools like domain hosting and email sending platforms.

Is the 63% success rate verified?

The 63% success rate is a self-reported metric by Matthew Larsen and is highly conditional. It specifically applies only to students who remain active in the program and execute the strategies consistently for four months or longer, meaning it excludes those who quit early.

Verdict

Matthew Larsen’s entry-level program offers undeniable value for its price point, provided you understand exactly what you are buying. For $97, gaining access to 110+ training videos and 16 proven outreach templates from an instructor who has legitimately scaled an agency to $900k/mo is a solid investment. It is highly recommended for self-starters, budget-conscious entrepreneurs, and beginners who are willing to put their heads down and execute high-volume cold outreach without needing constant reassurance.

However, you should probably skip this if you are looking for a magic bullet or if you require deep, personalized coaching to succeed. The program is a blueprint, not a partnership. If you are easily deterred by upsells or if you lack the discipline to survive the initial months of rejection inherent in cold email, the self-paced nature of this Skool community will likely leave you frustrated.

Conclusion

Ultimately, the decision to enroll in this program comes down to your willingness to trade sweat equity for a lower financial barrier to entry. The curriculum provides the necessary tools, the offer structures, and the outreach assets required to land clients. By understanding the realities of the 63% success rate and accepting that the $97 tier is a self-guided journey, you can leverage Matthew Larsen’s experience to build a foundational agency without breaking the bank.

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About the Reviewer

Reviewed by Mr. Vo Quang Vinh (SEO Master, 10+ years). This review is based on real implementation experience, plus firsthand exposure to the course materials—delivering a deeper, more practical evaluation of outcomes, strengths, and limitations.